HALAL BUSINESS MANAGEMENT (Advance)

HALAL BUSINESS MANAGEMENT, OUTLINE (STAGE 3)

Introduction

UAE population consists of multicultural society with variety of religions and ethnics. Religion is one of the biggest factors in the choices and subsequent selection of foods consumed in certain societies. In UAE, Muslims are the majority of the population that represents the consumer of halal food. Halal is an Arabic word which is referred as “permissible” in English. Muslim is obligated to search for  halal  food  which  is  classified  as  hygiene, safe  and wholesome  to  be  consumed. Nowadays, Muslim consumers in UAE are becoming more sensitive and  conscious  of  halal  conformance  and have  started to question  and  avoid  products that are not halal certified and without the halal sign. The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This course's third section introduces the fundamentals of professional halal business management and covers World Halal, Marketing, Halal Marketing, the Foundation of Halal Marketing, Marketing Mistakes, Halal Risk Management, Risk Management in the Context of Halal Supply Chain, and Halal Reputation etc.

Outline

This executive course will cover in-depth the topics of World Halal, Marketing, Halal Marketing, the Foundation of Halal Marketing, Marketing Mistakes, Halal Risk Management, Risk Management in the Context of Halal Supply Chain, and Halal Reputation etc.

Who Should Come?

Halal business management is a program in management. Its goal is to familiarize you with key halal operations best practices and processes:

§  Senior Management

§  Operations and supply chain managers

§  Halal committee

§  Quality manager

§  Risk management

§  Logistics

§  Food Safety Officer

§  Sales & Marketing

§  Academics and researchers in halal

Objectives

The aim of this program is to give proven, practical strategies to guide you in the halal industry. This program is for all organizations involved in serving Muslim markets, and also for academics and research in halal. In this way, the program will:

§  Describe the newest developments and trends in the world of halal, Marketing, Halal Marketing, the Foundation of Halal Marketing, Marketing Mistakes, Halal Risk Management, Risk Management in the Context of Halal Supply Chain, and Halal Reputation etc.

§  Inspire participants to become proactive in developing a solid halal value chain, better protecting your corporate reputation.

Learning Outcomes

§  On successful completion of the program participants will be able to:

     Examine World Halal.

§  Formulate Marketing, Halal Marketing, the Foundation of Halal Marketing

§  Evaluate Marketing Mistakes, Halal Risk Management, Risk Management in the          Context of Halal Supply Chain and Halal Reputation etc.